Class 9 Notes for E-commerce

Learning Objectives:

You will be able to identify considerations when selecting a Merchant Service.

You will be able to describe the Merchant Service process.

You will be able to find a Merchant Service.

Homework:

Read: Book III Chapter 4

Read: An explaination of how Merchant Services work and a video explaining how the merchant service works.

Read: About.com has a great article on setting up a Merchant Service

Read: 6 Questions you should know about accepting Credit Cards

Review: Amazon Sales Services (Pay attention to cost!)

Post: Merchant Service Review under Assignments. You should review 3 Merchant Services (see the services identified bellow) and recommend one and make sure you tell me why!

Items you should consider when evaluating a Merchant Service:

1. How much does the service charge per month?
   
   
2. How much does the service charge per year?
   
   
3. How much does it cost to set up?
   
   
4. How much does it cost per transaction?
   
   
5. How Long will it take to get your money?
   
   
6. Do you have to pay more for faster transfer of your money?
   
   
7. Do you need a business account with the Merchant Bank?
   
   
8. What protection do they offer against fraud?
   
   
9. What is your liability with fraud?
   
   
10. Do you have to pay for different levels of fraud protection?
    
    
11. Does the Merchant service work with your shopping cart?

Sample Merchant Service Review or top 10 Merchant Services

 

Topics Covered:

60 minutes segment on Data Brokers!

Great 60 Minutes Interview with the Founder of Twitter and Square, Jack Dorsey

Determine which Credit Cards you will accept:

Visa, Master Card, Discover, and American Express

Cost for accepting Credit Cards can be the difference between profiting from a sale or losing money.

 

Popular Merchants services:

1. Costco through Elavon
   
   
2. PayPal
   
   
3. North American
   
   
4. Square
   
   
5. Authorize.Net
   
   
6. InTuit
   
   
7. Amazon (Very Expensive!!!)
   
   
8. Your Local Bank (Wells Fargo, Bank of America, MidFirst ... ) or Merchant Warehouses

 

Shopping Carts:

Shopping carts are database enteries with the customers order and customer data.

Popular Shopping Carts:

Mal's E-commerce (I will show you how to use this one)

PayPal

Shopify

Amazon

Terms:

Merchant service, Liability, Fraud, Shopping Cart